McDonald’s Marketing
Q1. Segmentation and Targeting of McDonald’s Understanding of target customers is an important knowledge when developing a marketing strategy. Having this information will help company offer a better product or a service. Better you know about your consumers, more effectively you could communicate and market them. McDonalds has segmented their products according to bases of Demographic, Psychographic and Behavioural. Three main segments that McDonalds came up with are kids, students and family.
Segmentation
Market segmentation is a division of a market in small segments. It is crucial for any international company, as needs of people from different segments are ...
