The article “A tale of two corporations: managing uncertainty during organizational change” by Nicholas DiFonzo and Prashant Bordia discusses the detrimental effect, which inefficient communication may have on the organizational performance during the period of major organizational changes. Whether it is a change in technology or a complete company restructuring, employees are likely to perceive the change as hostile, thus resisting it and exacerbating the obstacles on the way of the change process (Herriot ). Effective communication, however, can have a positive effect on the change acceptance. The article tries to define the most important strategies for effective communication and identify the reasons ...
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