Abstract
The present paper uses a problem solving model in order to present a solution to the existing crisis within Classic Airlines. After analyzing both the internal and the external factors that are currently generating the crisis, the solution is presented, along with key elements related to the correct and efficient implementation of it. The paper focuses on the importance of Customer Relationship Management (CRM), not only in a crisis situation, but as a continuous working tool, due to the increased demands of customers and due to the value represented over time by loyal clients versus new ones.
Introduction
Marketing nowadays has a very difficult task ...
