Essays on Magazine Advertisements

“Food Advertising and Marketing Directed at Children and Adolescents in the US”

Mary Story & Simone French Mary Story and Simone French raised certain important issues in the study devoted to the analysis of food advertising and marketing aimed to govern the opinions of children located in the United States. The authors stand to the position that the companies treat adolescents and children as the major partners in the promotion of the food or relevant goods in this industry. From this perspective, children become the primary objective for the managers of the companies that concentrate on understanding of the needs of these children and this interest. Meanwhile, children are believed to have ...

Having graduated from Queens University with a degree in economics and history and having to obtain a Masters in broadcasting journalism, Adam Kaminsky was in a position to make the solution required. Through his advanced knowledge in journalism, he could use the magazine advertisements. This is because he would be in a situation where he could control the marketing environment since he had advanced knowledge in this marketing field. The magazine advertisement would be a possible solution in essence that the magazine recommended is accessed by people in senior positions who may provide a chance to expand the business since they are well connected. ...

For many years, advertising has been viewed as an important part of marketing. Communicating information about a product or service has always remained a challenge for marketers. In the modern society, the power of customers has increased. The methods of advertising are diverse. The challenge lies in identifying those differences and choosing an appropriate advertising strategy for customers. The important questions regarding advertising includes Does a product need advertising. What kind of advertising must be chosen for a product? Does the company possess adequate resources for a particular type of advertising, What role does advertising plays in the success of a product? With much speculation, ...