Business-to-Business Transactions
Business to business (B2B) refers to business transactions between two or more businesses unlike in business-to-consumer where the transactions are between businesses and consumers. The transactions can occur between a manufacturer and a supplier or a wholesaler or between a supplier and a retailer. B2B is also used in communication as many businesses have turned to social media to communicate with other businesses. The communication between employees of two businesses is referred to as B2B communication. The B2B term was invented so as to illustrate the electronic communication between enterprises. B2B was later used in the company's marketing process to illustrate the products and ...
