Introduction
Apple Inc is a multinational technology company that was founded in 1976 as Apple Computer Company and incorporated in 1977 in California USA. It later re-branded to Apple Inc. to capture its expansion into the production of consumer electronics products (Linzmayer, 2004). Among its globally recognized brands which include Macintosh computers, iPhones, iPods, and iPads have received the greatest attention by consumers, the media, and the industrial players. Apple has a workforce of about 35,000 employees spread across the world. Its sales during the period ended September 2009 amounted to US $ 42.91 billion (O'Grady, 2008). Its advertising campaigns are quite ...
