Many energy companies begin from a humble background of marketing their products without any plan for further development. However, to reach a certain point in growth, they must embrace branding proactively. Overlooking this important step towards marketing would result in stagnation in growth. Ovo Energy is an energy supplying company through buying and selling electricity and gas to domestic properties (Bessant and Tidd 429). Creating the right image of the Ovo Energy through branding will be so fundamental in generating a market in Cairo. Branding must, therefore, satisfy the following characteristics: innovative, customer loyalty, quality products, and good design ...
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Executive Summary This business report is about developing a country-specific brand strategy plan for Ovoenergy, a UK-based small energy company providing greener and cheaper energy to households and businesses in the country, in the context of its market expansion to Lebanon. Currently, the company is well-recognized in the UK market for its incredibly cheap monthly energy plans that give particular focus to the promotion of renewable electricity. In addition, the company has been ranked top in consumer satisfaction surveys constantly over the last years in terms of product delivery and customer service. Since Lebanon is ...
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