Essays on Peter Drucker

MOBILE ORDERING PLATFORMS FOR FOODS AND BEVERAGE SERVICES: AN EXPLORATORY STUDY TO INVESTIGATE WHAT KEY FEATURES BUSINESS MANAGERS LOOK FOR PRIOR TO IMPLEMENTATION Mobile Ordering Platforms for Foods and Beverage Services: An Exploratory Study to Investigate What Key Features Business Managers Look for Prior to Implementation

Literature Review

The necessity to approach marketing as an integrated part of management and not as a separate function has been acknowledged decades ago, when Peter Drucker illustrated that marketing tells businesses how to adjust on meeting changing consumer needs and creating a clientele (Webster, 2009). Consumer needs are ever – changing, as Drucker observed, and ...

Born on November 19, 1909 in Vienna, Peter Drucker was well known for his writings in the field of economics earning the moniker “the man who invented management” from no less than the Business Week. Drucker was born in a family of intellectuals that normally played host to renowned personalities in the field of economics, politics, music, and science. Drucker considered this background his first education. He went on to study admiralty law in the 1920s and had to move to Germany in the process. He enrolled at Hamburg University and later on at Frankfurt University. He also worked ...

Abstract

Many scholars in the management field have spent most of their time trying to come up with theories that explain management. The work of these theorists, however, has not gone to waste as there are very many theories that have come up as a result. Management theorists have been linked to improving the quality of products and services being offered by any organization by using their creative minds in developing ideas that solve problems. For one to be well conversant and an expert in the management field, he/she must study and try to emulate the work of these theorists. ...