Introduction
This is an individual business research report that focuses on the Philip Morris International Corporation (PMI). This paper will critically analyze the corporate elements of the company and evaluate the various strategies employed by Philip Morris (PMI). The critical analysis will culminate in the identification of gaps that would be utilized in drawing a set of recommendations for the company.
Corporate History and Background
PMI is an American company listed on the New York Stock Exchange. It is known for producing and marketing cigarettes and tobacco around the world. PMI is a conglomerate of four major cigarette and tobacco companies including Sampoerna, PMFTC ...
