Essays on Rizzi

The objective of this paper is to answer to specific questions related to marketing management.

Question 1: Market Segmentation is vital to targeting the correct consumer market for today’s numerous types of businesses. In what ways can a company divide their consumer markets into segments? Market segmentation is an integral part of effective marketing. Market segmentation, in some terms, is slicing out a group of people from a large market based on common characteristics, needs and behaviour (Rizzi, 2015). So, a market segment is a set of customers that are expected to respond in a similar manner when exposed to a marketing activity. There are four main ways that a company can use ...

Question 1: Definition of Environmental Sustainability

The aspect of sustainability entails the ability to carry on a defined practice or behavior for an indefinite period. Sustainability is an emerging concept that is often associated with the environment. According to the United Nations, the sustainability of the environment entails the development that satisfies the requirements of the current population without interfering with the interests of the future generations. Most environmental organizations such as the National Environmental Health Commission (NEHA) and the Environmental Protection Agency (EPA) concur with the definition provided by the United Nations. However, EPA’s definition includes the need to identify the benefits and ...

Management

1. Why It's Worth Divorcing Information Security From IT The article provides an informative view of the changing technological environment and the need for the adoption of viable security practices that remain independent of IT. In most organizations, information security has been recognized as a subset of IT, which for the last two decades developed into a viable union as the growth of the IT sector and consequent adoption of IT processes influenced the adoption of security measures geared towards maintaining information security within the organization. Increased technological advancements and the rise of cyber-attacks in organizations have highlighted the ...