Issue identification and root cause analysis:
Poor internal culture in the organization Poor brand identification in the market Understanding the CEO’s new vision for the organization Strategic effect of the communication plan: Support the strategic goals of BrightStar by improving brand perception and increasing market share Establish effective communication practices in the organization Strategic goals of the communication plan: Inform persuade obtain buy-in Improve communication between the company and the buyers Explain the impact of the merger on the buyers Establish a clear vision and mission Gain consensus from buyers on the new vision and strategy Reposition the company’s brand to increase market ...
