The case why some spirits products are popular all over the world, while others, as a rule, do not go beyond the borders of the country where they are produced has many causes. First of all, it is important to note that the presence of local spirits products is for the best. After all, local products fully meet the tastes of the people of this region (Velvett, 2015); in another country such drinks, most likely, simply will not be appreciated. One might contradict that such spirits products as cognac and champagne are also local products but they are popular ...
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A NIELSEN REPORT
KT Drinks, a UK based spirits manufacturer, is planning to launch a premium golden rum in the UK market in the last quarter of 2016. To promote the product and before the launch, KT drinks wants to partner with a soft drink manufacturer for its campaign. A prospective partner is Roundhouse Ginger Beer. The benefits envisioned for a partnership campaign are as follows:
Campaign will receive joint funding from the soft drink manufacturer
A joint campaign would help differentiate this golden rum from competitor products and therefore catch attention of the consumer; they will be willing to try the product Rum and ginger beer is a well known and ...
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