Background of Study
Every business provides a service or products in a given industry. For a business to survive and grow, it needs to expand its share of consumers in the market within which it operates. There are several tools that are utilized to examine and review a given market. This includes the Porter’s Five Force analysis which examines and critiques the key players that can influence a given industry and the relative strength of each group to dominate and control the market. This competitor analysis method defines the extent to which the players will change and influence the industry in ...