Essays on Yearning

Executive Summary 3

Introduction 4 Theoretical Background 4 Brand Love Scales 4 Definition of Love 5 Personality of Brand 5 Image of the Brand 5 Brand Love’s Elements 6 Brand Romance 7 Brand Attitude 7 Brand Loyalty 7 Fashion Brands Love 8 Brand Love in Cell Phone Industry 8 Brand Love Creation by the Companies 8 Apple/Samsung/Huawei 8 PepsiCo 9 Benetton 9 Conclusion 9

BIBLIOGRAPHY 10

Executive Summary Brand love is a relatively new phenomenon actively discussed by the scholars and marketing professionals. Brand love is necessary for the modern companies to successfully attract and retain their customers. Moreover, it helps to convince ...

Discussion Board Posts

Main post starting a thread: The Intersection of Poverty Discourses by Debra Henderson and Anne Tickamayer. Honest and open discussions on how racism, stereotyping and other forms of prejudice impact the lives of the poor are necessary in order to overcome the society’s resistance in assisting the categories of poor people labeled as ‘undeserving’, and in order to create more opportunities for these people to secure jobs, complete their education and to become self-sufficient. In their article, “The Intersection of Poverty Discourses”, Debra Henderson and Anne Tickmayer discuss the notions of deserving and undeserving poor. The undeserving poor, ...

For someone who has not been tempted to leave the civilized world for life in the wild, it is extremely difficult to understand why someone would prefer living all-alone in a dangerous and secluded space, even for a short period of time. However, the stories of those who did choose to experience life in the middle of nature can provide important clues in this respect. While nobody will ever be able to understand completely what happens into the minds and souls of those who leave their families and friends behind and venture into the unknown with the sole purpose ...

The modern society places huge expectations of conformity on the individual, forcing them to question their identity and place in the society. Parental presence and acceptance, class, income, race and physical appearance become important in how well individuals get accustomed to the often rigid demands of the society they live in. Philosophers, poets and novelists throughout history have written about the feeling of abandonment by a parental figure or a class and the resultant agony it brings to their protagonists. Werther in The Sorrows of Young Werther, the creature in Frankenstein, Lily Briscoe in To The Lighthouse and Bartleby ...

Kate Chopin’s novel, “The Awakening,” is a novel that entirely talks about the life of a newly married young woman. This woman unfortunately feels that her freedom is significantly curtailed. As for this reason, she goes about various errands in a bid to get her personal freedom since, in her view; this move will make her live a more reasonable and fulfilling life (Chopin 25). But the way to go about it presents her a major turmoil, how can she manage to get her personal freedom in a society that defines a woman not by her character, but ...

Contemporary Marketing Issues

Executive summary Brand love is about a brand attitude that people hold about a brand. Some most famous theories of brand love include Sternberg’s (1986) theory of triangular love, Consumer-brand relationship theory proposed by Shimp and Madden (1988), Lovemark theory of Robert (2005), and Emotional brand attachment theory proposed by Carroll and Ahuvia (2006). Findings disclosed that emotional approaches to brand love are stronger than rationale benefits. Organizations that transformed from functional to emotional include Coca-Cola and Walt Disney. These organizations are the examples, of emotional theories as they got huge success through deploying interpersonal emotional theories of ...

1. Why Hedda Gabler and not Hedda Tesman? Hedda belongs to the bourgeois class of her society. Using Hedda Gabler instead of Hedda Tesman is meant to show the audience how Ibsen's main protagonist prefers to identify herself. Hedda is the daughter of a general who ends up marrying into a lower class thereby lowering her social status. However, she still wants to identify herself as an aristocrat. People in Hedda's society enjoy privileges according to their social status. Belonging to the bourgeois class means that she does not enjoy as many benefits as she would enjoy under the ...

Broculture and The Hangover

Abstract The concept of broculture and bromance in the movie, The Hangover provides a new understanding into the changing conception of masculinity in the modern man as depicted in popular culture. It is both a celebration of uber-masculinity and the liberation of the individual, in particular, the male from traditional conventions through the experimentation with drugs and alcohol.This paper seeks to examine the treatment of broculture in by Phillips in The Hangover. The first part provides a short synopsis of the movie and explores the choice and treatment of the setting of Las Vegas. The second part looks at ...

Ulysses is a literary work written to immortalize the feelings of Ulysses after the Fall of Troy. It was about his adventure with his followers following the Straight of Gibraltar. In his prolonged journey, he abandoned his wife, son, and their Kingdom in Ithaca. His yearning to be reunited with his family and the kingdom was overpowered by his adventurous spirit to travel the world and pursue knowledge rather than rust without use in the confines of Ithaca. His poem reveals his longing for adventure when he states, “Gleams that untraveled world whose margin fades forever and forever when ...

Broculture and The Hangover

Abstract The concept of broculture and bromance in the movie, The Hangover provides a new understanding into the changing conception of masculinity in the modern man as depicted in popular culture. It is both a celebration of uber-masculinity and the liberation of the individual, in particular, the male from traditional conventions through the experimentation with drugs and alcohol.This paper seeks to examine the treatment of broculture in by Phillips in The Hangover. The first part provides a short synopsis of the movie and explores the choice and treatment of the setting of Las Vegas. The second part looks at ...

Personal Weekly Journal: The Journey to Developing Skills

A fascinating week full of experience and much learning. I learn many things this week. I put the raw egg over the flat bread, then I put the cheese on the egg. What do I come up with? Dessert!!! Dessert is a common word used in the food industry to employ a variety of food course that entirely consist of a sweet array of foods. It involves such foods like the snacks, sweet soups, fruits or what is called pudding in other contexts. Delicacy sometimes may sometime be mistaken for flavor. The food was so sweet and we did ...

The musical drama Tristan und Isolde is Richard Wagner’s testament to his power to impart musical dominance. Regarded as one of the best musical dramas in history, Tristan und Isolde has imparted deep influence and inspiration due to its eclectic amalgamation of ideas circling on the realm of metaphysics. Musical aestheticism is the overriding force in the entire drama, the illustration of its overall poeticism being highly reliant on the way its musical scores are composed. The drama imparts its messages through Wagner’s emphasis on the drama’s entire musical agglomeration. Music strongly portrays various character emotions ...