Seller Book Reviews Samples For Students

Book Review - Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

The book’s name is Secrets of Power Negotiating: Inside Secrets from a Master Negotiator. It was written by Roger Dawson. The book serves as a guide on “How to” negotiate. Dawson has provided with a set of criteria that makes a negotiation successful and guidelines on how to achieve it. This paper provides a book review of the book, focusing on the five main ideas presented by the books in different chapters.

One of the foremost ideas presented by Dawson is “Never say yes to the first offer”. The author discusses this idea in the first chapter. This chapter provides the ...

A commercial exchange is a process which involves two parties; the seller and the buyer. The seller offers a product to the buyer expecting something in return which is usually in form of money. The product may be in form of a tangible good or service offered and the buyer may be a consumer or a business customer (Schindler 1-7).

One fundamental characteristic of a commercial transaction is that it is a voluntary interaction since both the buyer and the seller exchange the goods and services voluntarily and after the transaction both are in a better position than before. The seller becomes richer while the buyer receives ...

Dale Carnegie’s Suggestions Related to Marketing

Dale Carnegie, through his famous book on building relationships, advises marketers to deal in an effective way with customers to win their minds. He puts forward certain simple principles that marketers often fail to use in their day to day interpersonal relationships with customers and fellow team members. The fundamental technique of handling customers, according to Carnegie, is avoiding criticism. Since the resentment caused by criticism disheartens others, a marketer should desist criticizing a customer or a competitor. For example, if a company openly criticizes or condemns a competitor, its action cannot harm the competitor in anyway. Instead, it compromises its own image and ...

Introduction

“A Child called It: One Child's Courage to Survive” is first amongst the series of autobiographical writings by American author, humanitarian activist and entrepreneur David (Dave) Pelzer. Dave was born in 1960 in the Pelzer family, acquiring the place of third out of a total of five boys. His father Stephen Joseph Pelzer was a fireman at San Francisco, California. “A Child called It” was published in the year 1995, when Dave was as young as 33. The book describes the horrible times of his childhood age from 4-12 with his emotionally unstable, alcoholic mother Catherine Pelzer, and tells about Dave’ ...