Unix Business Plans Samples For Students

Executive Summary

Mission Statement
Situation Analysis
General Electric (GE) is an American multinational conglomerate corporation founded by Thomas A. Edison in 1878 and is headquartered in Fairfield, Connecticut. It serves diverse industries such as aviation, consumer electronics, electrical distribution, energy, finance, and healthcare, among others. The company has operations in major markets in more than 100 countries across the world (www.ge.com). In 2015, GE ranked among the Fortune 500 as the 8th-largest firm in the U.S. by gross revenue, and the 21st most profitable company (www.fortune.com & forbes.com, 2015). As of 2016 the company was listed the ninth-largest in the world among ...

Yanelisa Reyes

The University of Phoenix
Global Corporate Strategy for Microsoft Corporation
Executive Summary
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take a number of strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The firm should also consider re-branding and migrating perception, address security concerns, and invest in growth through innovation, ...

The University of Phoenix

Global Corporate Strategy for Microsoft Corporation
Executive Summary
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take two strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The second is to manufacture a mobile handset device to gain control of the value chain in the SmartPhone market, first domestically (United States) then ...

Financial Management Plan:

Microsoft Corporation must manage the existing challenges so that it can remain globally competitive. This involves dealing with issues such as flat demand, new competitors and the changing prices of commodities. With emerging markets in other countries, opportunities are expanding and drawing aggressive competition. The stakes are extremely high and many companies are fighting the double challenge of generating growth in revenue and remaining competitive (Bell, 1995).

Making such decisions requires the Corporation to address some critical issues:

Understanding the demand.
Microsoft Corporation must understand the context for all the investment decisions generating profits. However, it is difficult for software companies to make decisions because they are unable to ...

Google chose to design Android to compete with Apple phones. Android is software that other smartphone manufacturers use for system operation. Almost every smartphone manufacturer uses Google Android to power its operating system. These users are the core strengths of Google to compete with Apple phones .
Google implemented the defensive strategy and introduced pixel phones as a first attempt to challenge Apple’s iPhone. Before Google came up with the Android software, Samsung was taking the lead in the development Android software. The act of Google coming with Android and smartphones also challenged other phone manufacturers that were considered ...