Xerox Case Studies Samples For Students

INTRODUCTION

In the modern global business world people interact within organizations to achieve a variety of targets. Organizational behavior helps realize how people influence each other in companies. Given this fact, organizations are examining ways to treat employees respectfully and to support them at work creating a stressless workplace, motivating staff and maintaining competitive advantages among their rivals (Schermerhorn et al 26). Additionally, realizing organizational behavior managers receive perfect insights into the problems of individual differences, values and diversity, which have become increasingly popular and important in the recent years. With the increasing value of diversity in the workplace, organizations need to ...

Abstract

Following is a question and answer article discussing the influential leadership of Ursula Burns and how she manages a multinational corporation Xerox. Her inspirations and her way of working are described in the answers to the questions that follow.

Q. In your opinion is Ursula Burns more of a charismatic leader, transformational leader, or both?

A. Ursula Burns, CEO Xerox, is listed as the 14th most powerful woman in the Forbes survey for 2013 and also the first African American CEO. In the Forbes profile dedicated to Ms. Burns, Forbes describes how Ursula Burns has acted as a transforming figure for Xerox’s image from a mere photocopier and carbon copy solutions company to a brand in documentation and IT ...

- How would Xerox define diversity? How has its definition changed over the years?
Xerox is one organization which values and respects diversity. It treats diversity as a means to include all strata of people in its organization rather than going by numbers or just concentrating on gender and race. Xerox believes that a diverse workforce facilitates innovation and has incorporate diversity in its workforce policy.
Post the race riots of 1960, the first Chairman of Xerox, Mr. Joseph C. Wilson incorporate a policy which employed a diverse workforce including individuals from minority groups and women. Gradually the diversity policy of ...

What macroeconomic factors have affected Xerox's performance since the late 1990s?

Xerox’s performance was affected by its failure to adapt to the rapidly changing marketing environment. Xerox was the most competitive company in the copier industry until the marketing environment changed. The company was unable to change with the changing customer needs because most customers had moved into the digital environment and were looking for a company that used digital technologies. Additionally, Xerox failed to meet customer demands because the management focused more on perfecting copying machines while customers looked for more advanced document management solutions. Secondly, the poor management of the company affected its performance. Xerox leaders were ...