Familiarity Reports Samples For Students

Brand Management

Brand management refers to the process of upholding, improving and maintaining a company’s brand so that potential customers can always associate with a lot of positivity (Morhart, Herzog and Tomczak, 2009, p. 126). Brand management is used for creating a marketing foundation, but concentrates mainly on the brand and how to make it favorable to the consumers. Usually, when brand management is conducted well, there is likelihood to increase the sales of a particular product which is associated with the brand. On the other hand product management is analysis of a market to ascertain a product’s competitive ...

1.0 Executive Summary
Enhancing brand loyalty has become a major concern to many business organizations. Developing brand love by improving customer satisfaction is one of the strategies that most companies use to enhance brand loyalty. Consumers tend to develop intimacy, commitment, and passion for various brands of products, which forms the basis for brand love (Sternberg, 1986, p. 126). Brand loyalty has significant impacts on the marketability of a product. The determination of consumers’ attitude towards a particular brand helps in the formulation of strategies intended to stimulate improvements. High level of customer satisfaction often results in strong relationship ...

Introduction

The current supervisor at the department of engineering at Kamloops Aerospace Inc (KAI) is retiring. Executive officer, Lee Pace, must decide the new supervisor.
This report recommends a name for the position of Supervisor after performing a feasibility analysis of all eligible candidates for the promotion. KAI has pre-defined criteria defining the traits of an individual fit for the post. The recommendation and preceding feasibility is performed based on those criteria.
There are no proposed changes to supervisor’s current responsibilities, and any changes to career responsibilities must be considered outside of the scope of this document.

Recommendations

It is ...

Company description

Inpix is a private management-owned company whose business jurisdiction encompasses web design, Photoshop, programming and a whole range of multimedia services. Founded in the year 2000, the company has recorded a continuous growth in services deliverance, market size and employee base. This is attributed to the hardworking team of management that over the years has come up with approaches that combines the most powerful aspects of technology, design and marketing strategies that has put it a notch high in the market.
The company growth is fuelled by the long-term partnerships that it has developed with its clients. This relationship is built on ...