Social Media Marketing Research Proposals Samples For Students

Introduction:

According to a recent research study social media marketing has allowed the companies to increase the overall market exposure (Dyer). Hence, it will be beneficial for the organization to invest in the social media marketing as it will generate high ROI.
Organizations in today’s highly competitive world are looking for different innovative methods and tools to differentiate themselves from other competitors and at the same time to attract more customers. Social media, in this regard, has gain high importance recently. More and more organizations are including social media marketing as one of the most important part of the ...

Abstract

This research proposal is aimed at the determination of the effects of social media on the sales and marketing activities of companies. It provides a literature review on the significance of social media in the achievement of companies’ business objectives and also provides a review of some of the recent studies conducted about the subject matter. Given the lack of standards when it comes to the effective implementation of social media marketing strategies and the measurement of the effects of such strategies, this paper, based on the premise that social media does have a positive impact on businesses, proposes the conduct of ...

In a world moving fast forward, social media networks have come to play a significant role in reshaping the marketing strategy as we know it so far. Online marketing is now a fact and comprises an important factor for businesses that are after a “bigger slice of the target market pie” (Tabtrett, 2012). One might say that social media is an umbrella term used for the number of tools and applications that allow the World Wide Web to have social capabilities (Miletsky, 2010, p. 75). Social media has managed to change the way people communicate with one another, all around the world, even ...

Introduction:

Customer loyalty is a wide topic and is achieved by an organization when a customer buys goods from the same organization continuously without going to other suppliers. It involves the commitment of a customer to continue using the given brand from the same supplier without any forms of complains (Kabani, 2010). In case of any problems or complains, the customer can have a certain level of confidence in the organization that their specific problems will be addressed. The factor of customer loyalty is considered to be more than just clients repurchasing goods from the same organization. This is because customers may choose to ...

1. Introduction
Link between consumer buying behaviour and social media is strengthening following the growing popularity of social medial platforms among large number of subscribers (Forbes & Forbes, 2013; Liu, 2013). Therefore, the problem statement is as follows:
1.1. Problem Statement
Social media is shaping buying behaviour of consumers into different dimensions such as loyalty, buying decision, preferences, etc. The proposed research aims to dig into this tendency of modern consumer based on the influence of social media.
1.2. Research Objectives
2. Background
Technological advancement that accelerated over past few decades has a strong impact on almost all walks of ...

EXAMINING THE IMPACT OF SOCIAL MEDIA ON THE MARKETING STRATEGIES IN SMALL AND MEDIUM FIRMS. THE CASE OF GUERRILLA MARKETING APPROACH.

I: Introduction

The changes in the contemporary business landscape are driven by a variety of factors. External environment places more and more challenges for the companies, as they grow international, internationalize their chains and adopt new technology in thi relashionships with suppliers and customers globally. The external environment of a company is comprised of political, economic, social, technological, environmental and legal factors. Each of them has the significant impact on the ways modern companies conduct their business and build their ...

Marketing department is known as one of the most important departments for an entity, as it directly relates with the flow of funds and analysis of marketing techniques particularly. There are certain aspects that associated with the marketing department and its utilization. In the current world of technology, the mean and method of marketing has changed considerably. On one hand, where internet brings cost efficiency for the organization, it also brings efficiency in advertising the products or makes the products available for the customers easily (Hemann, 2013).
In order to have effectiveness, organizations always try to be proactive ...