Q2. Discuss the relevance of AirAsia’s strategic decisions in offering short-haul services. AirAsia is an international budget airline whose success can be attributed to effective strategic decisions aimed at generating profits. Strategic decisions are about operating in a different way from the competitors. One of the crucial AirAsia’s strategic decisions was to offer short-haul services. The services are characterized by quick turnaround times of 25 minutes and high-frequency services, low-fares, as well as ‘no-frills’ services. The services were part of the company’s decision to capitalize on the local market by flying destinations that were close to ...
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InSTITUION name
Executive Summary Strategic management is a continuous process. No firm can survive on just a single, static strategy. Strategy needs to evolve to reflect the dynamic environment within which a firm operates. The process of strategic management involves three broad stages: strategy formulation, strategy implementation, and strategy evaluation. Strategic or situation analysis is required to form strategies that can successfully be implemented to achieve organizational goals. Strategy formulation or planning stage follows next and identifies the current position and sets a desired position; a position that the firm wants to achieve in the future. A famous case is that of AirAsia, an airline ...
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