A Favorite Brand
Nowadays people, including me, live in the consumerist society. Therefore there are a large number of brands that may be regarded as my favorite brands. One of them is Altoids. This brand of breath mints has a very strong image that encourages consumers to eat Altoids in order to become confident and creative. Undoubtedly, there are many competitors that offer similar products, but Altoids was the most successful in creating a well-recognized image. This is one of the reasons why I admire Altoids’ marketing despite the fact that the product is very simple and there may be much cheaper ...
