Essays on Wrigley

Information technology is an essential tool for the development of an organization. Technology assists companies in their operation. The use of technology is especially crucial in the management of global organizations. The technological advances assist these organizations to avoid crimes and errors committed through technology. Mars Inc. is one of the companies that have embraced technology in their operations. This paper is set to research on Mars Inc. and its operations in the global market. Additionally, it analyzes the technological advancements employed by the organization in its operations.

The History of Mars Inc

Mars Inc. denotes a private company owned by the family of ...

The firm does not have debt. Therefore, the firm value is the outstanding number of shares multiplied by market share price. Value of Wrigley’s = 232.44 million *56.37 = 13.103 billion dollars

We assume that Wrigley uses the debt that has been raised to pay dividends to shareholders

Value of Wrigley’s = Market value of Equity + Debt Value Value of Wrigley’s = 13.103 billion + 3 billion = 16.103 billion dollars The proposed coupon rate is 13 percent. After the re-capitalization, the total debt ratio will be 73 percent. Therefore, the Bond will be rated between grade BB and grade B. The effective debt yield for a grade B debt security is 14.67 percent while that if grade ...

The brand of Altoids was created in the 1780s and nowadays it has a very strong identity that is supported by distinctive multi-platform advertising that grabs people’s attention. Strategic planning in marketing was especially important for Altoids in the 1990s when the brand was being popularized around the USA (Wechsler, 1997). Nowadays Altoids remains unique because of well-planned marketing and history of the brand. Brand’s slogan is as follows: “Altoids. The One. The Only. The Original Celebrated Curiously Strong mint, since 1780” (Wrigley, 2016). Wrigley and previous owner Kraft did not want to alter Altoids’ philosophy. This ...