Nowadays, social media has been the most trending platform to promote the brand. The endless social media outlets and apps provide audiences with numerous photos, videos, and trends, let fans connect and get into the brand. The social media not only benefits audiences with more information about the brand, but also reinforces brand sales by these online advertisements. While some retailers are still paying attention on browsing in store sales, free people, an American lifestyle brand already engages in using social media to integrate business both in store and online as well as in consumers’ wallets via their smartphones. ...
Essays on American Lifestyle
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For the purposes of this term paper it was decided to analyze factors affecting marketing strategy of the European brand "Fairy Dragons" that manufactures souvenirs and toys. The fabulous legend about dragon's family that has magical powers and help people was formulated for the promotion of the brand. The brand name clearly relates to the main heroes of that legend - thereby the brand's mission is much broader than the mission of usual souvenir manufacturers. "Fairy Dragons" has taken on additional psychological meaning for the consumer. The brand is presented in retail places near European must sees visited by ...
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