Essays on Bradham

Chapter 1

Introduction Pepsi-Cola Company is a packed food and beverage company that is known globally for its quality products. It mainly targets young consumers, teenagers and adults. The company focuses mainly on the young generation because they are daring, fun loving and full of energy. Pepsi has come up with sports, music, social media platforms, taglines, slogans and other fun activities in the form of advertisement to gain popularity and attract more customers for their products. The paper gives a brief history of the company and the advertising strategies that it uses. The information will help in analyzing and learning ...

Developing a Marketing Plan

Executive Summary This report is an analysis of PepsiCo marketing strategy in Cambodian market. The report starts by giving an explanation of the significance of marketing plan for Pepsi. It goes further to state the goals that the company intends to achieve and the mechanism to make them. The current marketing situation analysis gives the facts on the ground about the enterprise. It goes further to illustrate how the company has positioned itself in the market. There is SWOT analysis for PepsiCo. This gives the strengths and weaknesses that the firm has. Working to improve these factors and exploiting ...

In our world today, almost everything is in competitive zone. Most of the companies are struggling to build a sustainable and profit making customers relationship; This makes segmentation an important key to the effective client since it helps to optimize the investments in product development, market communications, and channel management. Retailers all over the world are begging to transform their relationships with their clients through providing Omni-channel shopping experience that enables the customers to leave the markets or shops satisfied. According to Tommy Hilfiger, Omni-channel approach allows customers to make their choices and purchases whatever they want. These clients ...

Background:

With a rich history of success, Pepsi was an establishment of the 1898, in Carolinas. The drink was an original invention of Caleb Bradham. Based in New Bern, North Carolina, he was a pharmacist and drugstore owner ("Pepsi History," n.d.).

It was five years after the introduction of Coke that Pepsi came into existence, in the year 1893. This was the time when the inventor Caleb Bradham decided serving customers his soda machine produced ‘Brad’s Drink’. In response to the positive feedback that he received from the drinkers, he began advertising his samples in 1898, after naming ...