Essays on Burgers And Fries

Discuss the product and consumer related factors that McDonald’s should take into account in order to compete successfully in the European fast food sector. The primary aspects for any major fast food chain are taste and quality, and in view of the points showcased in the case study, it is quite evident that McDonalds, is lacking on these fronts in the European market, the sensitivity showcased by the consumers with regards to the environmental issues is also a factor that needs to be taken seriously by implementing campaigns and operational procedures that present McDonald’s, in good light. ...

Five Guys’ Philosophy

The Five Guys’ philosophy centers on a value for money concept, which is “focused on a limited menu with quality, award-winning foods” (DataMonitor, 2010, p. 1). More specifically, Five guys’ burgers are a bit more expensive than their competitors, such as McDonald’s, Wendy’s, and Burger King, but the price discrepancy is compensated for by better quality, that is, Five Guys uses better quality beef, and they also cook their food in peanut oil (Weise, 2011), which would be healthier than regular oil. They also don’t have a freezer, which means that everything is made-to-order and even their fries are hand-cut ( ...

The Five Guys Burgers and Fries has survived the recent recession and even prospered because of its philosophy that makes it outstanding from the other fast foods. Foremost, Five Guys has concentrated on food which gives it competitive advantage over others. More specifically, it has stuck to its old model of producing only fries and burgers enabling it specialize and perfect in that concern. The meat used is often lean and fresh. This makes the product the best for consumption and a favourite among customers. The fast food determine the price of the burgers according to the ingredients used ...