Essays on Burritos

Analysis of the Chipotle Mexican Grill Service

Introduction The purpose of this assignment is to conduct a multifaceted and complete analysis of the service, provided by the Chipotle Mexican Grill restaurant, operating in direct customer service in own physical space as well as catering. To narrow down this analysis and due to the limitation of the personal experience only to direct customer service in the restaurant, this document will look specifically at this aspect of the business. To better understand the proposition of the restaurant it is important to look at its business model. Founded in Delaware in 1993, today the organization operates over 2000 restaurants ...

Section 1

Chipotle Mexican Grill, Inc., is a US based operator that specifically deals with Mexican foods with a particular focus on burritos and tacos, it has its outlets located in many regions across the globe, and these regions include Germany, France, Canada, and United Kingdom among many other countries. Ensuing its developments and stance in the contemporary time, Chipotle has since released a mission statement that merge well with its aspirations and futures perceptions, they refer their mission statement as Food with Integrity; this mission statement essentially accentuates the great effort they put in ensuring that they use natural organic ingredients and naturally ...

Chipotle and Qdoba are restaurants aiming to maximize on their potential through exclusive promotional strategies. The two restaurants are well known in the regions they operate. They have ensured that they dominate the markets of their operation through execution of unique promotional strategies. Arellano argues “Qdoba lags behind Chipotle, but with 500 locations, it's far from an upstart” (Arellano 01).

Chipotle The fast food company rides on its outstanding reputation. The brand is well known since it is characterized with theme of the restaurant, “Food with Integrity”. The theme is meaningful to customers as such an industry must ...

Marketing Plan

Marketing Strategy: “FAST food doesn’t have to be FAT food!” Soupe Café offers Montreal’s urban professionals, and even busy moms, an alternative to home-cooked meal that is healthy, tasty and affordable. It guarantees nutritious and high quality food despite being considered a fast food. Its soup and meal menu changes daily so customers would have a variety to choose from every day. For customers’ convenience, it serves breakfast, lunch and dinner, either as dine-in or take-out. It even delivers within the vicinity of Montreal for individuals or large group catering with a minimum delivery charge and at amount of ...

Chipotle is a restaurant that specializes in the production of burritos and tacos, and its name emanates from Latin word that means smoked and dried jalapeno chilli pepper. The restaurant was founded in nineteen ninety-nine by Steve Ells and has since grown to a chain of restaurants globally especially in high-end markets in Europe and America. Its mission statement is Food with Integrity, which elucidates its efforts in using organic ingredients while preparing a more naturally raised meat than the competing restaurants.

Background research

Since its launch in the early 1990s, Chipotle restaurant has tremendously gained from its global position through its chain of ...

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Introduction

DineEquity Inc., formerly known as the IHOP Corporation, is a company that manages over 3600 restaurants under the brand names IHOP (International House of Pancakes) and Applebee’s Bar & Grill. Based out of Glendale, California, the restaurant chain operates both brands on a franchisee model and is one of the largest food retail chains in the Full Service Restaurant (FSR) business (DineEquity, 2014). Unlike its competitors serving pizza, burgers, burritos and coffee among other eat-on-your-feet snacks in the Quick Service Restaurant (QSR) format, DineEquity’s restaurants promote the full dining experience of a restaurant where the customers can ...

Introduction

Demand for Mexican food is probably the fastest growing in the restaurant industry in Canada. Steve Grill realized this and founded Quesada Burrito in Toronto in 2004. Although Burritos were doing well in United States and other parts in North America, none was in existence in Toronto by then. Despite having no experience in restaurant industry, Steve decided to take the risk of starting up a Burrito restaurant. His brother Greg, who was an information technology consultant joined the business later which was a major boost to the business. This led to expansion as the two opened up four other Quesada ...

Introduction

The Chipotle grill is a big chain of restaurants which was founded in the year 1993 by Steve Ells. At its inception, it operated exclusively in Denver and Colorado within the U.S. However, it has expanded over time and spread its services to other regions such as the entire United States of America, United Kingdom, Canada, and France. The business is headquartered in the Denver, United States of America. The major areas of specialization for chipotle are the burritos and Tacos.

Strengths The strengths behind the recent success and persistent improvement of the chain can be attributed to a number ...

Reflection of Chimamanda Adichie’s “The Danger of a Single Story”

Chimamanda Adichie, a Nigerian born woman in her TED talk “The danger of a single story” presents about the hazard of understanding history and life through a single narrative. She discusses how the stories she wrote as a child were influenced by the stories she read as a child and the strong impression that stories have on children. Her reading of foreign book, led her to perceive stories as having containing white characters. Later on she discovered books written by Africans, about Africans that taught her that “people like me could exist in literature.” Human being, I believe live at the level of narrative ...