Clapperton Essay Examples - Only The Best to Spark Your Inspiration!

Introduction

Social commerce is a subset or derivative of electronic commerce (e-commerce). Social commerce combines three key elements, social media, social interactions and users that contribute to trade of goods and services. Apparently, social commerce has severally been view as a trend, more of a phenomenon, whose time has subsequently come, an advancement that has risen into prominence upon the contemporary technological advancements. According to marketing expert Heidi Cohen (2011), social commerce is a product of the union of social media and shopping. Cohen explains that with the number of customers already participating in online purchases, marketing professionals are keen on keeping the ...