Essays on Generation Z

EXAMINING THE IMPACT OF SOCIAL MEDIA ON THE MARKETING STRATEGIES IN SMALL AND MEDIUM FIRMS. THE CASE OF GUERRILLA MARKETING APPROACH.

I: Introduction

The changes in the contemporary business landscape are driven by a variety of factors. External environment places more and more challenges for the companies, as they grow international, internationalize their chains and adopt new technology in thi relashionships with suppliers and customers globally. The external environment of a company is comprised of political, economic, social, technological, environmental and legal factors. Each of them has the significant impact on the ways modern companies conduct their business and build their ...

Brief Introduction

Nissan 280Z was the second generation of the Z-car series launched by Nissan Motors in the international market during the 1960s. Before this, Nissan was a relatively small regional automaker that mainly focused on Japan and Asia. In a move aiming to penetrate the global automobile market, Nissan worked to develop a sports car model that would be inexpensive but innovative, stylish, and fast. The series managed to meet all its objectives by ensuring that the parts used would be interchangeable with all the other Nissan made vehicles. The Z-car series cars are still highly praised all over the ...

Compare and Contrast

The Contradicting Perspectives of the Future of Generation Y and Gen Z I. Introduction Every child is born in a particular generation of individuals, which encompasses similarities in characteristics. Surprisingly, people born in different generations have different perspectives of their future particularly in terms of education. Parents often imagine the future of their kids having to finish their college degrees and land a decent job. However, parents at some point do not understand that their children are born in a separate generation in which the perception of their future in education is different from their parents. The contradicting notion about ...