THE ROLE OF PUBLIC COMMUNICATION IN PUBLIC SPHERE AND THE INFLUENCE OF WORK OF THE PUBLIC COMMUNICATION PROFESSIONALS IN PARTICULAR SECTORS
The role of Public Relations (PR) and Public Communications officers has transformed from supportive to the strategic function, building on sustainable and effective operations in all three sectors (Fawkens, 2012, pp.3-20). While some may think that the role of public communication is to handle emergencies, the strategic goals of this function are much wider (Lattimore et al., 2012, pp.354-358). Among others, some of the vital tasks of PC include the development and implementation of the public image strategy, ...
