Essays on London Eye

Analysis of the Jaguar F Series Coupe Launch Campaign

(Instructor Name)

Introduction

The report examines the television advertisement used for the launch of the F Type Sports Coupe by Jaguar during the American Super Bowl in February 2014. The ad has subsequently been used for launch activities of the car across all English speaking markets.

The ad can be seen at https://www.youtube.com/watch?v=2Bls1KKDwmo (Jaguar, 2014a)

The theme chosen has been British villains and the tagline “It’s Good To Be Bad”

The ad is directed by renowned Australian-British film and television Director Tom Hooper (IMDb, 2014), who directed The King’s Speech (2012) and Les Miserables (2010). The theme stems from the simple fact that all the good Hollywood villains are British. Using a series of shots ...

In many states, the role that the hospitality industry plays cannot be ignored. This is because the hospitality industry can be a major foreign earner for any particular country. according to Hotcourses p. (2008). The hospitality industry can also play a big role in employing the local people of the destination area, and this may go a long way in ensuring that the economy of a particular destination can be stabilized. Additionally, the hospitality industry can be a major player in ensuring the popularity of the country or a city. According to steadfast statistical data from a wide range of sources, the hospitality industry in the ...

The British Airways London eye is one of the UK’s most spectacular tourist attractions and the world’s largest observation wheel. Since its opening in March 2000 the London eye has become an iconic landmark and a symbol of the modern Britain. It has become the most popular tourist attraction site, visited by over 3.5 million visitors annually. It is a breath taking piece of architecture, engineering and design. Passengers in the London eye capsule can see up to 40km in all directions. Design Objectives (Hollinshead 271). The British Airways London Eye is designed based on the certain requirements ...