Essays on Luxury Brands

Q.1 The luxury goods industry is one of the best performing industries in the business world, dealing in quality and stylish leather goods such ladies handbags, ornaments, designer clothes, fine watches as well as writing instruments. In this industry, goods are characteristically defined by their quality, styling, and pricing for factories such as Coach Inc. that have attracted a large number of customers including middle-income earners (Gamble, 2006). The global luxury goods industry has shown a constant growth. From the year 2006, the industry was expected to grow by 7 percent which was equivalent to $112 billion. Statistics conducted ...

Abstract: 2

Product 3 Place 4 Price 4 Promotion 5 Social media 5 Televised communication 6 Personal selling 6 SWOT Analyses 6 Threats 7 Findings 7 Challenges 8 Opportunities 9 Recommendations: 9 Conclusion 11 Last US bag 14 Abstract: The Last US Bag company is a leading company which provide its consumers customized products and services and it is the main promotional strategy of the company. The market mix explains that the company is strong in its products and are able to cover maximum areas for its supply chain. There are explanations about the company’s SWOT analysis and recommendations from ...

2.0 Introduction As identified in the first chapter of the dissertation, this study will seek to examine the elements of luxury goods positioning and branding. This will aim at examining the cultural settings in purchasing these luxury products in the British and Kazakhstani contexts. This literature review will analyse authoritative sources and ground-breaking definitions that relate to core concepts and theories in the area of luxury fashion and branding. 2.1 Positioning Strategies for Luxury Brands “Brand vision and the culture, personality relationships and presentation are key components of corporate branding that builds brand identity” . Luxury fashion and products are ...

Factors that Influence Purchasing Relationship in Automobile Industry of China

Introduction The USA, Western Europe, and Japan markets for the automobiles are almost stagnating causing an increased attention and concern to the world automotive industry. They have turned their interest in China market for cars. This is associated with the fast growing economy in China unlike that of European nations and the USA. The Chinese market for cars is indeed the turning point for all auto companies. The environment is conducive to start production in China to supply the potential markets and then export from there to other world markets. This literature will focus on the purchasing relationship in ...

Introduction

Design firms are constantly in a continuous endeavor because of increased competitiveness that continuously threaten their existence. In particular, the luxury fashion industry may be difficult to manage because the sector is often characterized by customers who are quite particular about their needs. The research proposal will look into the luxury fashion brand sector and unravel the success tips that the design firms can employ in the course of their operation. Further, this proposal will seek to identify the areas where design companies may be going wrong and how they can address the issues to make positive returns. It ...

Introduction

Dhamani Jewels, a Dubai-based wholesaler of gemstones and retailer of fine jewelry, wants to globalize its luxury jewelry brand Dhamani 1969. Dhamani 1969 is aimed to compete with established fine jewelry lines like Graff, Cartier, DeBeers and Bulgari. Established in 2014, the brand is envisioned as the flagship for the company which has been in operation since 1969. However, the brand is entering a highly competitive luxury jewelry market. Also luxury jewelry brands sell as much on their craftsmanship as on their emotional connection to the buyer. Brand value is paramount and the challenge for the Dhamani 1969 brand ...

Answer Questions

1)Table 1 shows correlations of clothing retailer positioning questions to the two dimensions of a positioning map. Based on the correlations, name the two dimensions. Show the process and discuss your reasoning. Organizations make use of positioning map to help them identify a perfect position in the market with respect to their products or services. Positioning is a good way to let the organizations understand where they stand in the eyes of customers. Perceptions of customers are very important in defining the positioning of products and services. Positioning maps reveal where and how certain brands are placed in ...

Worshiping celebrity heroes is a worthwhile activity. Discuss

As far as it can be remembered in the history of the world, human beings have worshiped others who seemed to be bigger than the general public. Apparently, such “larger than life” people have sought for inspiration, as a way of running away from the routine, ordinary lives, as well as hope. In the current day, in the U.S., people have taken this practice to a higher new level. For instance, the social media such as Twitter and Facebook have greatly driven the fascination of wishing to know more about the lives of the celebrities (Cashmore, 2006). Notably, some ...

Question One: List and elaborate some strategic issues facing Coach Inc.? (One small paragraph listing top 5 strategic issues for Coach)

Coach faces challenges common to companies experiencing a growth "stand-off" as she expands globally. This stand-off is informed by specific and generic factors in luxury goods industry. Notably, Coach faces strategic challenges in 2012 in five areas: (1) market maturity, (2) value differentiation, (3) growth pattern, (4) counter-competition strategy and (5) market research in emerging markets. For market maturity, Coach has reached a point of market maturity beyond which more aggressive product innovation and marketing activities are required in order to offer a boost for growth. For, value differentiation, Coach has historically relied on pricing as a major driver ...

Key Strategies Employed by Coach, Inc.

The first strategy employed by Coach is that of expanding in emerging markets. It is strengthening its sales in China, and has begun to expand as well in India, which it considers to be an emerging market and a potential source of growth in terms of sales. It also would like to increase its presence in Europe, South America and the rest of Asia. It also desires to increase its presence in the United States and in the rest of North America. It plans to do this by increasing both the number of full price stores and factory outlets. ...