Essays on Power Of Social Media

The advent and use of social media sites such as Facebook, Twitter, YouTube, amongst others has resulted in drastic change in the society. In this case, these sites are widely adopted for the main purpose of communication. As opposed to the past where spatial barriers obstructed communication, social media sites have broken these barriers and have resulted in a more connected world, leading to the inference of the world being a global village. The impact of the use of social media on individuals and the government has been tremendous with some, understandably, having negative effects on society.

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Introduction

Starbucks is inarguably the largest coffee house in the world. The company has had a holiday-themed coffee cup since 1997. The festive cups have had different designs over the years, including snowflakes, reindeer, ornaments and more symbols associated with the Christmas season. However, in 2015, the company opted for a simpler look without the holiday symbols on the cup. The unveiling of these cups is usually a big deal even with countdowns on their website. The design of the 2015 cup in October was described as “a two-toned somber design, with a bright poppy color on top that shades ...

Globalization has bought about great changes into the business strategies today. Unlike before, today all marketing strategies are focused at the digital world. Customers today are hooked to the online world and social networking sites are a rage. Such social networking sites offer not just connectivity to the customer but also a great marketing tool for the manufacturer. Brands are now being marketed on various social networking sites to increase sales. Right planning and proper execution have resulted in the boost of sales. But in order to promote a product/ service online, proper strategies need to be implemented. The following paper ...