Essays on Steakhouse

Analysis of Fogo de Chao Service Marketing

Abstract Contemporary challenges in the business environment are determined by globalization and the increasing complexity of the operations of organizations, which grow outside their national cultures. The effectiveness of marketing strategies for these organizations given high diversity and specificity of business in each of the countries is one of the important discussions in academic context. Service marketing is significantly different from a product for several reasons. To look at the challenges specific to service industry in a context of the international operation, this document analyzes the strategy of Fogo de Chao, Brazilian multinational company, operating steakhouse restaurants in the ...

Abstract

The purpose of this paper is discuss the importance and relevance of customer service. Customer service is considered a key aspect of organizational success. For this reason, companies place a significant emphasis on ensuring that each individual within their organization treats every consumer with the utmost respect. This is done so that a positive reputation is built and subsequently, the organization remains viable within the particular industry that it operates in. This paper explores two experiences with different companies - Morton's Steakhouse and American Airlines. For the former, the paper explains how the customer service was exceptional from start ...

Part. 1 Concept introduction and analysis

Introduction This report presents a proposal for a restaurant establishment in Clarke Quay in Singapore. The report provides an overview of the proposed location and the market trends identifying the suitability of the proposed concept. To achieve that, the proposal involves analysis of the target market and the financial prospects of the business deciding on whether the model is viable.

Restaurant concept

Generic strategy The restaurant will have a premium pricing given the target customers it will be serving in Clarke Quay. The customers are mainly professionals and visitors with substantial income to afford the premium price for the food items ...

Event 1: Delaware Burger Battle.

Event details: The Kenny Family Foundation is hosting the Delaware Burger Battle. 20 restaurants are participating. Event will be held at Twin Lakes Brewery in Greenville. The restaurants will have to serve burgers to critics and the eating public.

Awards: Critic’s Choice Winner, People’s Choice Winner and Best Alternative Burger

Significant participants: Defending champion Redfire Grill + Steakhouse (Hockessin). James Beard nominee Jay Caputo of Rose & Crown (Lewes). Bryan Sikora of La Fia in Wilmington.

Local significance: an informal tradition over the years, marking the last weekend of summer before the new school year.

Main sponsor: The Kenny Family Foundation is sponsoring the event for the second year running. Proceeds go to Ministry of Caring’s Emmanuel Dining Room.

Cost of ticket : $45 for booking ahead, $55 on day of event. Teenagers $15, other children $5

Plan of action for day prior to event Visit the site ...

Tom Jackson has been operating steakhouse that only deal with the provision of dinners only. In this specialty, he did not face much competition as no firms were offering the same service. One can enjoy the freedom when operating in the market alone, entry in the market by a new company will force the existing business to find alternatives of competing for the new firms out (Brenner & Rogbeer, 2015). The aim of the paper is to identify the ways which plan action I would take after discovering that Tom Jackson is planning to extend his services to businesses. The ...

Individual Assignment Part 3

Introduction The financial planning in this assignment is based on the steakhouse business proposed in the market and feasibility study of the business plan. The business will be based in Ventura County Main Street location and will target young adults who are looking to dine-out while at the same time providing a relaxing atmosphere. Therefore, the business will be investing a lot on its infrastructure and information technology since it aims at establishing a long-term relationship with its customers through efficient service, quality food and customer relationship management.

Assumptions

In order to develop a financial plan for the business and project the financials, ...