Strategies Annotated Bibliographies Samples For Students

Annotated referencing

Hollis, N. (2013). The meaningful brand: how strong brands make more money. New York, NY: Palgrave Macmillan.
The book tries to identify how the brand of the product has been used by the marketers to unlock the financial development and growth in value. The meaningful and differentiated strategy has been the order of the current market hence making it a hypercompetitive. The book tries to point out the best strategies employed to cater and in fetching high prices. Brands of the products are differentiated in a manner of finding the appropriate large market share. This is in the objective of getting ...

Annotated Bibliography

Anderson, M. & Ramos-Reid, R. (2011) Core competence-definition and dynamics in the not-for-profit sector. School of Management Blekinge Institute of Technology Sweden.

The study is among the few that treats the subject of core-competences (core capabilities) within the nonprofit sector, explaining how it applies to the not-for-profit operations. The core competences concept is related to the added value notion, and the authors of this study aim to identify how nonprofit organizations can generate added value by optimizing their internal resources. Developing a multi-case study analysis, the book identifies that nonprofit operations follow the same patterns as for profit organizations for ...

Abstract

In an attempt to discuss the aspects of how marketing and advertisements have shaped people’s psychology, mood and attitude, a number of the preexisting literatures have been reviewed as a way of attempting out the severity and the gravity of the matter. There are quite a lot about the issues, with some touching on the currents trends, some digging into the issue of IMC and impact of social media. However, the topic still calls for a number of researches from the scholars and other practitioners.

Anghelcev, George, and Sela Sar. "In the Mood for the Right Kind of Social Marketing Communication." Journal of Social Marketing 4.1 (2014): 38-57. ProQuest. 10 Oct. 2014

In the above journal, George Anghelcev and Sela Sar argue that how effective a social marketing communication is ...

Ontario School Library Association. (2013). Legal and Ethical Use of Information. Retrieved from Accessola2: http://www.accessola2.com/data/6/rec_docs/134_worksheet_complete.pdf

This article talks about the various reasons why information is used dishonestly and strategies on how to improve this. It lists various reasons like stress, competition, lack of time and motivation as reasons to use information incorrectly. It also provides various strategies like doing research properly, re-writing in own words and giving credit where it is due as ways to get over this issue. It also provides various options and research available to learn to reference properly and the various referencing styles available ...

Annotated Bibliography on Employee Training in Small Buisness

Panagiotakopoulos, A. (2012). Staff “poaching” in the small business context: overcoming this key barrier to training. Industrial and Commercial Training, 44(6), 326-333. DOI 10.1108/00197851211254752

The researcher has used a case study approach to achieve the objectives of the research, and used both secondary data such as company reports, records, etc. and in depth interview to gather firsthand information from the employees of two organizations. Other than salary, the factors such as job autonomy, involvement in decision making, intense work environment and cordial working atmosphere motivate the employees and gain their loyalty to the organization. There is limited scope ...