Celebrity Article Reviews Samples For Students

Advertising’s 15 Basic Appeals

In the article “Advertising’s 15 Basic Appeals” Jib Fowles describes fifteen appeals that are usually used by the advertisers in order to attract attention of the audience. One of the tasks of the advertisers is to create an ad that would boost the desires and motives of a person and provide this person with the information about the product. Nowadays the people are overloaded with the advertisements and only 12 advertisements produce a reaction during the day. Therefore the ads have to be well-thought and catchy in order to be effective. There are several appeals which advertisers use ...

This essay analyzes the published article: “Overuse of Antibiotics Spurs Vicious Cycle” (Jun 2010). The article is published by Dr Joseph Mercola on his website: “Mercola. Com: Take control of Your Health” and seeks to educate and persuade readers that current overuse of antibiotics in treating people is likely to cause patients to develop resistance to the drugs, which can have a residual effect for as much as a year after the medication is ended.
Summarizing Mercola’s article, he uses logos in suggesting that the more these antibiotics are prescribed routinely to treat mild illness such as coughs and ...

1. What is the role of private brands in a product portfolio dominated by national brands? Should a retailer like Migros attempts to change customer preferences in the direction of private brands, or simply stock what customers prefer to purchase?

Private brands in a product portfolio play several roles. Firstly, they help retailers to maximize profits, since private brands usually yield higher margins than national brands. Secondly, since they are offered only in specific stores, private brands help to differentiate product offering, to build customer loyalty and to attract more clients, thus increasing both the sales of private and national brands. The ...