Diversifying Business Plans Samples For Students

Yanelisa Reyes

The University of Phoenix
Global Corporate Strategy for Microsoft Corporation
Executive Summary
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take a number of strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The firm should also consider re-branding and migrating perception, address security concerns, and invest in growth through innovation, ...

Spirit Aero systems Company is best known as the largest aerostructures manufacturer across the globe. The company is the leading distributor of structural aircraft equipment such as the wing system, propulsion system, and fuselages. Lloyd Stearman established it in 1927 and the headquarters are based in Wichita, Kansas (Jonathan et.al, 2013). The company is the main distributor of aerostructures to Airbus and Boeing, which are considered as the largest aircraft across the globe. The company’s high-quality products are made from composite and metallic materials, which help it to earn some competitive advantage in the aerospace market. The company’ ...

Executive Summary

Globalization of economy and continuous innovations have necessitated business organizations to think beyond familiar premises. Business organizations are exploring opportunities in new territories for diversifying into new products to confront the challenges that have emerged from increasing competition and market saturation. Countries like India and China have emerged as preferable destinations for product expansion because of liberalization of business policies, a promising growth rate and availability of skills and other resources at a cheaper rate compared to United States and Europe (Johnson & Tellis 2008).
However establishing business operations in a new country can only be successful if it is ...

The University of Phoenix

Global Corporate Strategy for Microsoft Corporation
Executive Summary
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take two strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The second is to manufacture a mobile handset device to gain control of the value chain in the SmartPhone market, first domestically (United States) then ...