As advertising executive and in an effort to identify the new business for the agency the plan as directed by management for Rockstar energy drink.
The brand is a success in term of creating a niche for its drinks and having revenues exceeding $1 billion annual threshold, still the brand as stated in the chart below is a far third player in the sports drink industry dominated primarily by Red Bull and followed by Monster.
As stated on caffeine informer (2014), the chart clearly showcase Red Bull as the dominant leader, with the growth of Monster evident, however the % share ...
Energy Drink Business Plans Samples For Students
4 samples of this type
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Target market
The non-alcoholic beverage market is one of the most saturated markets globally. Apart from the global players like coca cola and Pepsi, there are numerous other manufacturers in the industry. Non-alcoholic beverages range from carbonated drinks, to energy drinks such as Gatorade and red bull and can also include other beverages such as coffee. Our target market is the young consumer interested in a lifestyle energy drink. Our product is an energy drink that is targeted at the young person to be able to support their active lifestyle which demands a lot of energy quickly. America has a population of over 300 ...
Executive Summary
Numerous arguments have emerged regarding the role and impacts of preliminary marketing plan in the success of businesses in the contemporary dynamic economy. However, studies confirm that preliminary marketing plan is a vital tool that supports successful establishment and management of businesses (Anne and Erin 79). Preliminary marketing plan is a comprehensive blueprint that describes the overall marketing effort in an organisation. The subsequent preliminary marketing plan will outline the Red Bull company’s objective and strategies in Vietnam market. The strategies and ideas in this preliminary marketing plan are based on Vietnam culture and the current market trend of energy ...
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The Asian market feature numerous soft drinks including, RTD tea, Sports and energy Drinks, carbonates, concentrates, fruit/Vegetable juice and bottled water and lastly RTD coffee. The main leaders in Vietnam features RTD tea, Sports and energy drinks, Vegetable/fruit juices and bottled water. This is similar to other Asian markets. For example Singapore's leading soft drink remains to be RTD tea with Unilever Singapore holding the largest market share. In Thailand, the main drinks include Asian RTD tea and Asian juice drinks. In Taiwan, due to the plasticiser contamination scandal in 2011, their main drink is cereal/pulse based while the ...
