Cartel Case Studies Samples For Students

What is a cartel? (5 marks)

The companies in a market might collude to set the prices by making explicit or implicit agreements between them on the market price, sharing the market geographically, or controlling the quantity supplied in the market. The agreement between the companies in a specific market might create an oligopoly behaving like a monopoly. The companies might set the price, and all the agreement partners might obey the agreement. If the companies can create a large market power, they might behave like one monopolist. Cartel is the situation of existence of an explicit or implicit agreement between the companies in a ...

EXECUTIVE SUMMARY

Protecting the House of Under Armour
Patrick Kraft and Jason W. Lee’s article “Protecting the House of Under Armour” tells the story of a “young and up-and-coming” brand (2009, p. 112), Under Armour, who has become the leader of performance apparel, with an uncontested 75% market share, by applying innovative and efficient marketing strategies. Competing against globally renown brands such as Nike and Adidas, the mission of Under Armour, to become a reputable brand in the sportswear market was not an easy one, yet the company succeeded in making its products highly appreciated by athletes around the world, positioning ...

1. Why is the soft drink industry so profitable?
Soft drink industry is very profitable mainly because this industry is duopolized by two major soft drinks giants PepsiCo and Coke. Over last 4-5 decades they have enjoyed more than 70% market share by volume. Their duopolization in the market and their consolidation with the bottling companies has made the entry of new competitors almost impossible in the market. The factors that are impeding the entry of new competitors into the soft drink market are as follows:
- Bottling Network
Both PepsiCo and Coke have entered into a ...

Introduction

There are various forms of market. Each has their own set of characteristics such as the number of sellers, the level of competition, the response of the market to every decision made by the sellers and vice versa, and basically all sorts of factors that come into play whenever we talk about microeconomics. Market structure, in economics, is the term used to describe the varying number of firms that produce the same or identical products and line of products. Monopolistic competition, oligopoly, duopoly, monopsony, oligopsony, and perfect competition are all types of market structure and to be able to ...