The Eleganzia Group is experiencing a significant decline in room occupancy, stiff competition from renowned group of hotels, decrease in revenues and regular changes in ownership rights. The global economic crisis is evident and Eleganzia Group must make a decision on how to circumvent this crisis. Should Eleganzia Group reduce their rates?
The Eleganzia must continue being competitive in the hotel industry while offering quality service to its customers. Specific objectives include upholding customer value, extensive marketing strategy and continuous innovations.
- Include extras in the Half Board package
- Move to Semi-Inclusive package instead of Half-Board room rate and ...