One of the fundamental concepts for high performance service in the hospitality industry is the practice of continuous improvement (King and Cichy, 2006, p. 41). Continuous improvement is a concept first applied to business by Dr. W. Edwards Deming, who was aiding in rebuilding the Japanese business structure after its defeat in World War II (Bhuiyan and Baghel, 2005). Continuous improvement, also known by the Japanese word kaizen, is a business adaption of an attitude commonly found in Japanese culture, which seeks to make sure everything runs as smoothly as possible. Continuous improvement as a business philosophy describes an approach where all ...
Bessant College Essays Samples For Students
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Many energy companies begin from a humble background of marketing their products without any plan for further development. However, to reach a certain point in growth, they must embrace branding proactively. Overlooking this important step towards marketing would result in stagnation in growth. Ovo Energy is an energy supplying company through buying and selling electricity and gas to domestic properties (Bessant and Tidd 429). Creating the right image of the Ovo Energy through branding will be so fundamental in generating a market in Cairo. Branding must, therefore, satisfy the following characteristics: innovative, customer loyalty, quality products, and good design ...
Application Paper
Application Paper
McDonalds is a one of the largest fast food restaurants in the world. The organization has a strong reputation; however, it has constantly been criticized for contributing to increased cases of obesity in the society. Health nutritionists have questioned McDonald’s dishes that contain too much calories. Despite constant complaints from customers, McDonald’s management has failed to provide balanced meals, which include more fruits and vegetables. The lack of proper action from the management has led to the loss of customers to other brands that seem healthy and customer friendly (Brown, Lamming, Bessant & Jones, 2005). The use of ...
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