Backlash Reports Samples For Students

Get-A-Mac Campaign Analysis

Among the beloved and successful advertisement campaign by the Apple Company was the “Get a Mac” series that featured two prominent personalities being used in a way that personified the PC and the Mac. This campaign was created by Apple’s longtime advertisement agency, it was launched in the year 2006 may 2nd , and ended in the year 2009, the campaign had a total of nineteen advertisements. The all-19 advertisements featured “Mac” (a part that was played by the actor Jusin Long) and the personal computer (PC) played by his partner (John Hogman).
In this advertisement campaign, the actors personified the computer ...

Executive Summary

This paper discusses KFC, also referred to as Kentucky Fried Chicken. Specifically, the paper examines how the company is proposing certain changes in its menu offerings and the removal of antibiotics from its chicken. The paper looks at these proposed changes through the Lewin model and describes the challenges that the company will face both internally and externally in terms of these changes actually remaining given the context of the company being that of serving home-style cuisine.

Recommendation

The paper makes recommendations of how the company can effectively make sure that it does not falter on the proposed changes in ...

I. Introduction
Because of the intent of its purpose, this Advertising Strategy Brief will focus upon the salubrious qualities of the Muslim community, in terms of their sympathetic feelings towards Paris after the terror attacks of the city in November of 2015. The forthcoming details of this brief hopes to create an effective planning model and campaign, to mitigate the bad influence which is growing against Muslim society. Changing the perception of this group, under the task authorized by the Government, calls for a marketing strategy to address the negative media directed at Muslims perceived by the general public.

Background / Overview

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NOTE: If this is a group assignment, each member of your group must individually submit a separate and complete copy.

PLEASE NOTE: SECTIONS HIGHLIGHTED IN THIS COLOUR ARE FOR TRAINER USE
Create a Quantitative question
Quantitative research measures the subject or item of study over a period of time and quantifies the event, occurrence or parameter (for example: profit, output, number of footfalls in a mall which were converted into sales in a particular period) . If the past history of a company is the subject of study: “what happened to the production?”, “What was the productivity of employees and other resources?” if the future is the subject of study: “what will happen to the output of the company and cost of raw ...

Business, Society, and Policy

The Name of the School (University)
The City and State Where it is Located
Business, Society, and Policy

Introduction

Child labour is one of the biggest problems being faced by the industrial world in the current business environment. Despite the best efforts from governments around the world, it was very difficult to curb the menace effectively. The problem of child labour is severe in the developing countries like India, China, and many African countries. The practice of employing children has an adverse impact not only on the future lives of children but also on the society they live ...