Desserts Reports Samples For Students

Executive Summary

The current research relates McDonald’s – the largest fast food restaurant chain in the world. Nowadays, the company is operating in many countries and succeeded to develop a strong brand. The current tendencies of the food industry include healthy nutrition that is inconsistent with the concept of McDonald’s. The company faced the necessity of changing menu towards more healthy, introducing more healthy products, and changing its concept (IBIS World, 2014). The current paper contains SWOT analysis aiming to analyze the situation and make propositions related the new concept of McDonald’s. There were suggestions related the new products lines made. ...

The restaurant plans to introduce a new menu. Using menu-engineering principles, we are going to analyze the popularity and margins on each dish and beverage and come up with the new menu. The menu engineering principles are psychology, managerial accounting, marketing strategy, and graphic design. Psychology is the perception that people have towards the dish. It can also be described as the effect that the dish has on people(Walker, 2007). Managerial accounting is concerned with the pricing of the menu item. It looks at the cost of production of each menu item and the contribution margin from each item. ...

Overview of McDonald’s

McDonald is the largest chain of fast food restaurant in the world operating in more than 119 countries. McDonald has over 33,000 restaurants across the world. McDonald originally served hamburgers, milkshakes, French fries and cheeseburgers. However, over the years McDonald’s corporation has added other products to its menu including but not limited to; salads, chicken, fish, breakfast sandwiches, McCafe, beverages and desserts. All this are served either as dine-in setting or as drive through services.
McDonald’s corporation also offers a range of services to its consumers. Their services include free Wi-Fi for their customers at no ...