A premium product is one that is considered to be commensurate with a high price and is of higher quality in comparison to other closely related products (Nagle & Holden, 2002). A product is termed as premium when customers are willing to pay higher for it while they can purchase other products, obtain the same service or function but lesser prices. The processing of chocolates can produce chocolates that can be priced at a premium. According to Nagle and Holden, (2002) the product development process should lead to quality finishing of products to increase their attractiveness and, therefore, increase their chances ...
Essays on Animal Training
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