This paper is a market entry analysis report about Arla Foods, a global dairy giant that seeks to enter the newly opened markets of Cuba. It commences by analysing the internal systems and processes of Arla Foods. The analysis identifies that Arla Foods has a strong financial position and it is owned by dairy farmers who have a strong focus on innovative products. The products are in three classes – basic, enhanced and organic. The basic is extremely cheap and might be ideal for poorer countries around the world due to the fact that it is cheap and can be ...
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