Essays on Cash Cow

Strategic Account Management

Introduction Rapid technological advancement and ongoing globalization brought both advantages and disadvantages for the businesses. It became easier to reach the customers all over the world without moving the assets to the foreign market, but at the same time, the businesses have to become more flexible, adaptable, and innovative to attract and retain customers. As the barriers for entrance were lowered in a lot of fields, the competition increased drastically. Consequently, many companies are searching for the new strategies to attain organizational goals. In the modern business environment, a lot of businesses try to obtain competitive advantage and attain ...

We all might think that if the business start-up was the dream then why should one even think of its exit? Why not about its ultimate prosperity and success? Likewise, discussing the exit of Energy Fizz seems to be unreasoned, especially when it is tremendously progressing and the industry is also booming consistently. However, an exit strategy is a part of a successful business planning, as well as, there are three most significant reasons for which every business has to develop its business exit plan. One of this reason is associated with the outside investors of the business who ...

Introduction

The modern market is full of surprises that if left to the perceived strong players and watched from a distance by junior players, would lead to monopoly and subsequently compromise product and service quality. In the past, fierce competition was a thing for big companies scrambling for a sizeable market share. It mainly involved product oriented companies. Service industry operated like a shaved sheep that has nothing to worry of when approaching a sliding ground. Today, the wave of quality products and services continue to awaken these companies that have so long enjoyed the royal nap for many years.

Process Design

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