The five dominant principles of the process of McDonaldization are predictability, efficiency, increased control, the irrationality of rationality, and calculability. The author Ritzer George uses various elements of Max Weber’s work to evaluate and discuss the process of McDonaldization in contemporary societies (Ritzer 14). Efficiency: Efficiency is a principle that deals with the process of achieving a specific goal in a rapid manner and with the least effort or cost. The notion of efficiency is specific to the interests of businesses; however, it is also beneficial to the customer. Examples of efficient processes include self-service gasoline, salad bars, ...
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There is no denying the fact that nowadays humanity lives in the age of an amazing technical revolution. Our society spends a lot of time and resources in order to build smart homes, vehicles, and gadgets. However, this progress makes people blind to another important issues of the modern world. One of such problems is bees disappearing. In fact, humans know a lot about these beautiful and important insects. Nevertheless, most of people do not understand that bees are extremely valuable for our future because of their main features. For instance, they produce propolis that is ...
The documentary from the PBS and Frontline with the title Two American families, is presenting the ordinary and middle income families over the time period of 22 years. The documentary was released in the year 2013. The documentary wanted to present the reality of the American dreams to have a family, own a house and have a steady income with the possibility of retirement at older age. The efforts of two American families the Nuemanns and the Stanleys to succeed in two decades despite the hard work did not work out. It shows that despite the race all middle ...
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Myanmar (Burma) is blessed with a vast variety of renewable and non-renewable resources. Among these resources is the forest resource which is a vital resource for the country due to its support of livelihoods and economic growth. The country is home to the world’s best quality teak which has proven a valuable commodity all over the world. The extensive logging by government authorities, foreign and private companies, and the local people has caused massive deforestation which has led to increased flooding, biodiversity loss, sedimentation of water bodies, water shortage, soil erosion and loss of wildlife species. The country ...
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