Essays on Dwight Eisenhower

Introduction

In the recent times, the concepts of transactional and transformational leadership have been considered as the orders of a day. The concept of transformational leadership was introduced by James McGregor in the year 1978. The belief and argument behind the introduction were that transformational leadership is a process in which the followers and the leaders coexist and mutually help each other rise at moral and motivational levels. Further explanation on the same was given in 1985 by Bernard M Bass through his book, “Leadership and performance Beyond Expectations.” There was the development of criteria that must be fulfilled by ...

I LIKE IKE BY DWIGHT EISENHOWER

Introduction

The ‘I Like Ike’ cartoon ad that was used by Dwight Eisenhower was one of the first campaign advertisements to be done on television. The advertisement was made for Dwight’s presidential campaign in the 1952 elections. Ike was President Dwight’s nickname. The ad was very instrumental in drumming and garnering support for the former army general as it helped him become the 34th president of the United States of America. The ad was written by one Irving Berlin and was produced by Roy Disney. Initially, the animation had appeared in one ...

A case study is viewed as a research methodology or basic strategy that has been scrutinized in the past as lacking rigor as well as objectivity when compared with other research methods. But there are certain times that a case study can be a useful tool for the preliminary part of the research. It is in these times that the case study can be viewed as an important marketing staple that can be used for many varied reasons (Rowley, 2002). As an example, a business can use a case study to demonstrate how their product or service has been ...