Essays on Feature Film

Introduction: Product placement and its might

The most famous theory of marketing management is that of 4P’s where each P represents a unique aspect of marketing the product such as Product, Price, Place, and Promotion. Out of these 4 notions, Promotion stands out as a form of communication for placing the brand into the minds of its target customers. The brand and the product are supposed to be successful in today’s world only if they are efficient enough in communicating their presence to their target customers. Hence, product placements are generally planned to provide a multimedia driven exposure for their brands by using ...

The Film a thousand words is a comedy-drama that stars Eddie Murphy and was directed by Brian Robbins. Eddie Murphy as Jack McCall in the movie is a literary agent who is not afraid to stretch the truth to get various book deals. He tries to deceive a guru, Dr. Sinja, who sees through his deceit, but agrees to the deal. However, a tree magically appears in Jack McCall’s backyard which falls a leaf for every word he says. When the tree shades all the leaves, Jack will breathe his last and the tree too will die. Jack tries to cut it but instead a ...

Documentary film is one of the most difficult genres of cinematography, firstly, because of its structure as well as due to the large number of approaches to the implementation of the idea. This genre originated over a century ago and nowadays it is undoubtedly one of the most difficult genres, since it is necessary to analyze a huge amount of material to identify the authenticity of historical facts in order to create a professional documentary film. The advent of documentary films made the cinematography a more profound art form, which became a part of the scientific world too. Documentary film was the beginning ...

When it comes to understanding genre films in the studio system, it is important to look at the different forces that influence the creation and production of films. Ezra W. Zuckerman, a research professor at MIT’s Sloan School of Management, wrote the article “Typecasting and Generalism in Firm and Market: Genre-Based Career Concentration in the Feature Film Industry, 1935-1995” to take a look at the interactions among three different topics: the beginnings of career specialization, the different ways firms and the market govern career choices and the ways in which economic organization has influenced cultural diversity on the silver screen. ...

(Institute Affiliation) The Oxford English Dictionary defines Bollywood as, “a name for the Indian popular film industry, based in Mumbai (Bombay).” (Simpson and Weiner, Oxford English Dictionary, Oxford University Press, United Kingdom; 1989) The term was coined in the 1970’s as is a portmanteau of the words Hollywood and Bombay (name changed to Mumbai). The history of Bollywood is believed to date back to 1913 but Pamela Hutchinson in her article The Birth of India’s Film Industry: How the Movies Came to Mumbai states that it was Harishchandra Sakharam Bhatavdedar, a local photographer of Mumbai, who shot the first ...

Introduction

Every sphere of the corporate world has seen the integration through Merger and Acquisition. Merger and Acquisition (M&A) usually take place when two or more corporate entities join together their operations, either in part or full. The factors which play a large role behind such an activity include the relative size of the participating companies, their collective share in the market of operation, the ownership and control of individual partner after the combining of the business.

Merger and Acquisitions in Entertainment and Media Industry

As already mentioned before, Merger and Acquisition, are widely occurring phenomenon, encompassing every sphere of corporate activity. Thus, the field of Media and entertainment ...

Working Title:

BROTHER Primary audience: BROTHER is targeted towards who grew up in difficult times during the 90’s, particularly Australians. Focusing on a realistic style that shows the harsher reality of life in Australia that is often washed over will help the audience to connect with the character portrayed in the film.

Synopsis:

"BROTHER" is a Neo Realist drama set in the recent past of a small Australian beach town. Utilising common sets and locations of Brisbane’s Great South East, "BROTHER" will be shot on a limited budget whilst still maintaining quality production value. "BROTHER" follows the story of Peter ...