Essays on Female Consumers

Research methodology

The research was conducted to identify the trends in the Australian clothing and textile market, as well as identify the consumer trends among women who are the primary target market for the business. Both quantitative and qualitative research methods were used in the study to gather information. For the quantitative research methods, data from other researchers was used (Kothari, 2004). The data included the geographical location and climate of Australia and their direct and indirect impacts on the Australian clothing and textile market. Other trends such as sources of raw materials and fashion were also researched with the use ...

About the product

The product chosen by us is a lipstick, which even though is a highly traditional cosmetic item, but still has a lot of relevance and market amongst the female consumers. While the lipstick is used as a beauty enhancement product for the lips, but over the years, the product focused is also aligned with skincare of lips as the female consumers are now more meticulous about the quality of lipstick as well and not just colors. It is considerable that there are many cosmetic brands offering the product, thus increasing the competitive landscape in the market. Many leading international ...

Consumer needs, their perceptions and attitudes

The group that has been chosen is females. This is a group with economic power and marketers have to be aware of the potential of this group. The first consumer need of this group is an experience that enables the females to build a relationship with products. They need to feel included and wanted in every purchase (Nielsen & Heller, 2012). The other need is the need for consultation and advice from their peers. They consult to gain information on shopping experiences from other females and then use the information to filter their final shopping decision. Another need is adequate time to ...

Customer Inserts His/Her Name

Customer Inserts Tutot’s Name - Introduction - Background The Chinese market is growingly rapidly. By the end of 2009, its population was at 1,334.74 million. This was an increase of 6.72 million people from the previous year. The income of urban households rose from RMB 10,493 to RMB 17,175 between 2008 and 2009.the expenditure on clothing among the urban households increased from RMB 801 to RMB 1,284 between 2005 and 2009. Therefore China is ranked as the world’s largest fibre consumer. Figure 1 below shows statistics of the country’s ...

Marketing of products and services has evolved in the 21st century. Today, marketing is influenced by a series of factors that determine the success or failure of the marketing process. The success of a marketing plan is usually based on how relationship marketing thrives. The levels of marketing include; gender identity, sex and relational orientation. This paper seeks to discuss gender as one of the factors affecting the manner in which goods and services are marketed in the 21st century. Gender impacts on marketing because consumer behavior is usually the determinant of how a marketing plan succeeds. Male and female consumers ...

1. Executive Summary

Recently, the Hong Kong’s population is characterized by a large and growing segment of young and affluent consumers as they have plenty of disposable income to spend on alcohol beverages. With the widespread westernized drinking habits by the young and affluent Hong Kong population, the demand for beer is expected to rise steadily. Furthermore, the established social scene in Hong Kong is characterized by restaurants, pubs, night clubs and other social gathering venues, which constitutes an ideal starting point for the international brands looking to enter a new market. Thus, the Hong Kong beer market is extremely ...