Imperial Oil, founded in 1880 is a giant petroleum producing company, with its headquarters located in Calgary, Canada. It is the second largest integrated petroleum company in Canada and has registered a phenomenal growth since its inception. Its operations consist of exploring and producing oil, manufacturing and distributing petroleum products for energy sources, producing chemicals for industrial and domestic use through innovative and sustainable technology. ( Annual report, 2016) reports a cash generation of $22 bn from operations only during 2010-2015. Its performance can be evaluated from the growing dividends paid to its shareholders in last 21 consecutive years. Imperial ...
Essays on Inimitability
3 samples on this topic
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Introduction
Brief profile of the video case The Video Cola War is a documentary about the competition between the two key competitors in the carbonated drinks market. In that respect, it provides an overview of the Cola industry and explains how Coca-Cola and Pepsi have been competing.
Description of the organizations’ position
Coca-Cola and Pepsi are the leading competitors in the carbonated drinks market accounting for about 75% of the market share. In 2004, Coca Cola’s pretax profit was about 9% of its sales (Nils, 2015).
Portfolio objective
Considering the video’s content, this report presents an analysis of the two companies’ strategies and the Cola ...
Internal Analysis
Internal Analysis
Introduction
According to David (2011), every organization has weaknesses and strengths in its functional areas. Organizations have several functional areas depending on the industry they operate in. A firm that seeks competitive advantage against rivals must build on its distinctive competencies, which are inimitable strengths that others cannot replicate. Similarly, it is important to build on weaknesses and to turn them into strengths. The process of internal analysis, therefore, involves establishing the company’s strengths and weaknesses within key functional areas. Once completed, an internal analysis helps employees to understand and perform their roles within the larger organizational ...
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